Social product discovery and social commerce have very little in common with the considered purchase process … social commerce is better at delivering discovery-driven impulse purchases,” he said. “Products or services you weren’t necessarily looking for come to your attention in your social stream, you check them out and if you’re interested, you click buy.

Payvment Pulls the Plug on Facebook Commerce - Tricia Duryee - Commerce - AllThingsD

Rafer sez:
This comment is a reflection on the immaturity and the potential of social commerce. It will take over more psychographics as we go.

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