"Social product discovery and social commerce have very little in common with the considered purchase process … social commerce is better at delivering discovery-driven impulse purchases,” he said. “Products or services you weren’t necessarily looking for come to your attention in your social stream, you check them out and if you’re interested, you click buy."
This comment is a reflection on the immaturity and the potential of social commerce. It will take over more psychographics as we go.
Posted 28 January 2013 at 7h10 |  2 notes and Comments