ut project, led, championed and aggressively sold by what my colleague Steve Hamm calls that übertechnology visionary Nicholas Negroponte, ex-MIT Media Lab, broke the most important design rule from the very beginning of the project. Design from the bottom up, not top down. This was, almost in every way, a traditional top down product development, that involved the rural children in India, Africa and China only in the late stages. Near-finished prototypes were tested out late in development, brought to village kids as a “gift.” It would have been far better to begin in the villages, spend time there and build from the bottom up.