hiten:chrismccann:

• Resegmented market (niche) - you need to identify a group of existing customers with specific needs not being addressed by existing competitors

Rafer sez:
Do read the rest of the post on market types, subsetted from Blank’s customer development work. But, if building a low-cap startup is your criteria, this is the only one of the four market that is likely to work. All the others need real capital in all likelihood.

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    gbattle sez: Steven Gary Blank’s “The Four Steps to the Epiphany” is the most typo-prone (was there no copy editor? even...

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    Resegmented market (niche) - you need to identify a group of existing customers with specific needs not being addressed...

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Posted 3 September 2009 at 8h32 |  20 notes and  Comments