Prices were stagnated in the digital space because of an over-focus on direct response advertisers, and the inability of the space to attract offline brand dollars.

How Do Companies Make Any Money in Digital?

Rafer sez:
Please stop trying to force the data to fit your thesis. 

Rafer sez:
The only thing that occurs to me is this old saw. 


  • The police are British
  • The cooks are French
  • The engineers are German
  • The administrators are Swiss
  • The lovers are Italian


  • The police are German
  • The cooks are British
  • The engineers are Italian
  • The administrators are French
  • The lovers are Swiss
This seemingly small feature, called deep-linking, will change the way users interact with their mobile phones.

The Most Important Feature In Google’s KitKat No One Is Talking About | LinkedIn

Rafer sez:
This is incredibly important. Facebook are the ones getting deeplinking done on iOS

However, so many entrepreneurs try to pitch by analogy that some investors have fatigue when they see it. If you have a good analogy, use it. But if you don’t have a good one, don’t include one just to have one. It’s better to have no analogy than a bad one.
Agencies and brands should work together on the groundbreaking, campaignable elements that make a brand memorable," she said. "Video, brand campaigns, the big stuff. Create it and then let go… teach the brand how to use what’s been created. Then the legacy of the creative lives on, and you (the agency) can take credit for much more than a static 300x250.

How Agencies Can Fend Off Marketing Services Moving In-House | Agency News - Advertising Age

Rafer sez:
At Mashery, we call this, “Every brand needs an API.” 

Just as the lines between online and offline consumers have blurred, divisions between branding and direct-response advertising are also eroding. eMarketer estimates that out of a total of $41.94 billion in US digital ad spending in 2013, nearly 60% will go toward direct response. However, those allocations are set to shift as digital absorbs an ever-greater share of consumers’ media time. In 2017, eMarketer projects branding and direct response will enjoy nearly equal portions of the digital advertising pie. And the boundaries between what constitutes a branding vs. direct-response campaign are also dissolving. (via Making Sense of Blurring Channels Marks the Latest Key Digital Trend - eMarketer)

So that brings us to the Nokia perspective. I have argued that Stephen Elop made a massive strategic error by choosing Windows Phone over Android; coming from Microsoft, he failed to appreciate that Nokia’s differentiation lay not in software, but in everything else in the value chain. It would have been to Nokia’s benefit to have everyone running Android, including themselves. Everyone would have the same OS, the same apps, may the best industrial design, distribution, and supply chain win. Elop threw it all away.
People with the data in one part of a company and the people who need access to those analytics are increasingly sharing their competencies," May said. "We’re seeing the organizational siloes come down between CRM and advertising. In digital, they’re already merging into one consistent marketing strategy. Offline is catching up to that.
The top four Google Play publishers based on revenue excluding games maintained their ranks in July. LINE, GREE, Kakao, and Pandora each generated most of their revenue from a single app and from a single market. LINE earned the bulk of their revenue from selling stickers in their messaging app to users in Japan; GREE earned revenue from Japanese users of their social gaming platform app; Kakao earned revenue from users of their messaging app in South Korea; and Pandora’s revenue came mainly from music listeners in the United States.
As it turns out, the UN wasn’t the only organization targeted by the NSA in this manner — still more documents obtained by Der Spiegel speak to the existence of a program called the Special Collection Service that allows the agency to monitor goings-on in 80 embassies and consulates across the globe. Also on that list of targets is the International Atomic Energy Agency and the European Union, though at this point it’s unclear what exactly the NSA has managed to dig up on either of those bodies. Perhaps unsurprisingly, Der Spiegel notes that SCS’s operation is a well-organized one that “has little or nothing to do with warding off terrorists.”
THE RISE OF community meshes suggests a possibility that is considerably more radical. What if you wanted a mesh that spanned the globe? A way to communicate with anyone, anywhere, without going over a single inch of corporate or government cable? Like what Joseph Bonicioli has in Athens writ large—a parallel, global internet run by the people, for the people. Could such a beast be built? On a purely technical level, mesh advocates say it’s super hard, but not impossible.