“Rutledge pointed to a potential downfall behind DSPs and claimed that he was not “convinced there’s not an opportunity for aribitrage for the DSP.” If a DSP, he continued, were to “ask Pepsi [for example], ‘what’s your budget?’ And Pepsi says ‘I’ve got a $50 CPM and I want to run this highly targeted audience.’ Who’s to say the DSP doesn’t put it in there as $30 and pocket the difference?”—
“Agencies and brands should work together on the groundbreaking, campaignable elements that make a brand memorable," she said. "Video, brand campaigns, the big stuff. Create it and then let go… teach the brand how to use what’s been created. Then the legacy of the creative lives on, and you (the agency) can take credit for much more than a static 300x250.”—
“So that brings us to the Nokia perspective. I have argued that Stephen Elop made a massive strategic error by choosing Windows Phone over Android; coming from Microsoft, he failed to appreciate that Nokia’s differentiation lay not in software, but in everything else in the value chain. It would have been to Nokia’s benefit to have everyone running Android, including themselves. Everyone would have the same OS, the same apps, may the best industrial design, distribution, and supply chain win. Elop threw it all away.”—The Deal That Makes No Sense | stratēchery by Ben Thompson
“People with the data in one part of a company and the people who need access to those analytics are increasingly sharing their competencies," May said. "We’re seeing the organizational siloes come down between CRM and advertising. In digital, they’re already merging into one consistent marketing strategy. Offline is catching up to that.”—With GetOnboard, LiveRamp Blurs The Lines Between CRM And Advertising
“The top four Google Play publishers based on revenue excluding games maintained their ranks in July. LINE, GREE, Kakao, and Pandora each generated most of their revenue from a single app and from a single market. LINE earned the bulk of their revenue from selling stickers in their messaging app to users in Japan; GREE earned revenue from Japanese users of their social gaming platform app; Kakao earned revenue from users of their messaging app in South Korea; and Pandora’s revenue came mainly from music listeners in the United States.”—App Annie Index: Apps - Messenger Apps Go To Battle For The World’s Messages - App Annie Blog
“As it turns out, the UN wasn’t the only organization targeted by the NSA in this manner — still more documents obtained by Der Spiegel speak to the existence of a program called the Special Collection Service that allows the agency to monitor goings-on in 80 embassies and consulates across the globe. Also on that list of targets is the International Atomic Energy Agency and the European Union, though at this point it’s unclear what exactly the NSA has managed to dig up on either of those bodies. Perhaps unsurprisingly, Der Spiegel notes that SCS’s operation is a well-organized one that “has little or nothing to do with warding off terrorists.”—The NSA Reportedly Bugged The UN’s New York Headquarters | TechCrunch
“THE RISE OF community meshes suggests a possibility that is considerably more radical. What if you wanted a mesh that spanned the globe? A way to communicate with anyone, anywhere, without going over a single inch of corporate or government cable? Like what Joseph Bonicioli has in Athens writ large—a parallel, global internet run by the people, for the people. Could such a beast be built? On a purely technical level, mesh advocates say it’s super hard, but not impossible.”—How to Keep the NSA Out of Your Computer | Mother Jones
And oh god, how many messages will we send via how many different messengers when smartphones really take over. Here isn’t merely the one-for-one replacement of SMS, but the rise of an entire marketplace of messaging apps riding on Internet Protocol, ready to take over all the voice traffic and digital goods commerce.
“… every time there’s a mining boom, it plays out thusly: Someone finds a valuable resource. People hear about it and flock to the area. These people are mainly men. The newly populated area is lawless and lacks the civilizing influence of family life. Among the first women to show up are prostitutes. For a while, everyone makes money and has fun. Or some people do, some gambles pay off. Then the resource dries up or its price drops, and the gamble isn’t profitable anymore, and the town eventually dries up or turns into a tourist attraction — or San Francisco, if it’s lucky.”—Wildcatting: A Stripper’s Guide to the Modern American Boomtown
“EVERY day for up to ten minutes near the London Stock Exchange, someone blocks signals from the global positioning system (GPS) network of satellites. Navigation systems in cars stop working and timestamps on trades made in financial institutions can be affected. The incidents are not a cyber-attack by a foreign power, though. The most likely culprit, according to Charles Curry, whose firm Chronos Technology covertly monitors such events, is a delivery driver dodging his bosses’ attempts to track him.”—GPS jamming: Out of sight | The Economist
BillHicks100 sez: This is Eric Schmidt of “If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place” fame — right?
You say this is a hate-free post. Fair enough. I’d love to see Eric Schmidt’s privacy breached as much as humanly possible. After all, if you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place. Yesterday 4:41pm X
“Will sponsored posts bring in the big-brand dollars?
Absolutely. What’s mission-critical is how does an owned and operated site differentiate itself in the landscape by allowing a brand to tell its stories in a way that’s meaningful to audience and in a way that ties back to conversations that would occur with that brand. We’re seeing a gold rush toward “native” because of the perception that there’s more money being allocated toward it. It’s important for publishers to understand its value in providing a platform to a brand.”—The Washington Post’s Bet on Quality | Digiday (via sawickipedia)
“Nation, I stand with the people of Brazil, because I too think that soccer is a waste of money. A billion-dollar stadium for a game that could end 0-0?! Dammit, just use your hands!”—Stephen Colbert (via kateoplis)
“Let me show you what this congressperson [Rep. Steve King] is doing. Basically they’re pinning the problems that we have in this country on people who are poor. If you think about people who are poor really— you have 80 percent of people who are food insecure are actually working. That means their wages are so low that they’re eligible for food stamps. So you want to talk about dependency in this country? Let’s talk about corporations and businesses that pay such low wages that they depend on the United States government to add money to those wages through the Income Assistance Programs, like SNAP. So because if you take a company like Walmart, pays their workers so low that their workers are actually eligible for food stamps. Who’s dependent on the U.S. government? I’d have to say it’s Walmart is the welfare queen here.”—Mariana Chilton (via azspot)
Hey! My name's Marissa Harris and I'm a high school student. I'm taking an online economics class and I'm looking to interview an entrepreneur for my assignment. It's just 8 simple questions! Could you help me out? :)
“Back in the 70s (I think), the director of the CIA, Richard Helms, was charged with perjury—for telling a lie to congress. If they don’t enforce the perjury laws on government officials lying before congress, they’re useless. I think they should have an investigation and see where it goes. It’s interesting; one of the senators gave him opportunity to correct his statement, and he didn’t. And they gave him the question the day before, so it couldn’t have been an accident. If they go after whistleblowers, they should go after people lying to congress.”—I am James Bamford, one of the journalists investigating the NSA. AMA. : IAmA (via pukomuko)